OVO to Open London Flagship Store This Week

OVO will open its very first flagship store oversees later this week. Today, announcing the launch of their inaugural U.K. store, October’s Very Own looks to capture the success in Canada and the U.S. with its clothing brand.

Tomorrow, the grand opening of OVO's London store will be the fifth flagship store for Drake's clothing brand. The one-of-a-kind retail location will give Drizzy's fans the ultimate OVO experience. Located in the Soho area of London, the retail space will feature the brand's latest fall and winter collection as well as a limited 2017 women's holiday capsule line. Also, among the new items at the store location, Drake's United Kingdom store will carry special one off releases—made exclusively for the new retail space.

The London flagship store created in conjunction with OVO, Brinkworth and Wilson Brothers, is located in a coveted building that won the prestigious 2017 OAS Development Awards for Best West End New Build. Located at 1C Poland St. Soho, London, W1F 8PR, the OVO store will open for business starting tomorrow at 12 p.m GMT. Store hours will run Monday through Saturday from 12 p.m to 7 p.m and on Sunday from 12 p.m to 6 p.m.

Check out exclusive photos of the new store location in the gallery below.