Texans Furious as H-E-B’s Metal Shirt Sells Out Fast

It finally happened; H-E-B collaborated with that one graphic designer to drop an official metal H-E-B shirt! The limited merch went on sale this morning, and while I waited patiently in queue, imagine my outrage when the shirt sold out instantly! I wasn't the only one who ended up shirt-less; there are so many Texans who are disappointed!

No second chances, no restock (yet), just pure heartbreak and chaos across social media.

No surprisingly, within minutes, fans flooded X and Instagram with the kind of despair usually reserved for sold-out concert tickets.

From Fan Art to Official H-E-B Metal Madness

If you'll remember, this whole wild ride started months ago when a graphic designer on TikTok created a fake H-E-B metal shirt that looked straight out of a Metallica merch table. It had that classic heavy-metal lettering, the bold red logo, and pure Texas attitude; obviously, it blew up online.

People immediately started tagging H-E-B to make it happen. And apparently, the grocery gods heard us. H-E-B tracked down the designer (as they should!) and turned the viral design into an official collab.

Fast forward to today: the shirt finally dropped. Texans had their alarms set. Credit cards ready. Carts loaded. And then... poof. Gone. Sold out instantly! What was supposed to be a triumphant moment for Texas metal fans quickly turned into a full-blown disaster.

In true metal fashion, the chaos was loud, angry, and somehow… totally glorious.
Once the shirts were gone, the Texas internet did what it does best, lost its collective mind. Twitter (sorry, X) was flooded with memes, screenshots, and pure, unfiltered heartbreak.

H-E-B's response to these angry Tweets?

There's hope for another restock, but until then, those lucky few who managed to snag a shirt will be walking around like rock royalty- while the rest of us wait, watch, and maybe start designing our own “Sold Out in 5 Seconds” H-E-B tribute tees.

Here's hoping we get another drop soon!